Over at Usability Post they have put together a powerful article on Color.
“One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors Usability Matterswill evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively.
Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
Posted by moresnow 
